We focus so much energy on developing a brand for our organization. What about our personal brand?
You might argue — but it is my opinion that you cannot expect to walk through the office door a virtuoso. Whether you are new to the workplace or simply changing direction, it takes a bit of time to establish your reputation and set yourself apart from the crowd. This is perfectly fine — as good things can come with patience. It’s not a sprint to climb the staircase of success , it is definitely a “steady and paced” endeavor.
Tom Peter’s classic article, The Brand Called You,emphasized the importance of developing your own career brand in our fast-paced world of work — and I fully agree with his premise. Standing out in a sea of competition can be daunting, and branding is a savvy option to consider. You are your own brand — and you alone have the control to develop that brand wisely.
Keeping your nose…
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