Do You Need a Leadership Brand?

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”—John Quincy Adams

By Elizabeth Stincelli, DM

Do You Need a Leadership Brand?

Whether to are the CEO of a large corporation or an employee working on the floor, in the trenches, you have the ability to inspire and influence others. This ability places you in a position to serve as a leader, with or without formal authority. Have you thought about your leadership brand? Do you know what leadership means to you? Can you define your leadership style?

As Malcolm X said, “If you don’t stand for something you will fall for anything. “ Your leadership must stand for something. When you are purposefully developing your leadership brand you are deciding what you stand for. This is represented by your values and principles. And, these values and principles guide your attitude and behaviors as a leader. Take a good look at yourself in the following areas. How are these areas influencing your leadership brand?


Your values embody what you find important in life. They represent what you truly believe in. Your leadership brand starts with your values. You need to really give some thought to what matters most to you. How do you want to be remembered? What do you want your legacy to be?


Your principles provide the rules for your behavior. These rules are based on your values. As you develop your leadership brand, evaluate yourself honestly. Where are you strong? Where are you weak? What do you need to improve on? Your principles should inspire you to become a better leader. Are you setting the leadership example you want others to follow?


What does your attitude say about your leadership brand? How do you treat those your leadership serves? What experience do you want your leadership to provide? Your attitude will exemplify your values. Is your attitude towards leadership authoritative? A servant? Do you believe in allowing employees to participate in leadership? As a leader you must keep an eye on your attitude because you can guarantee that your followers will be.


As you are developing your leadership brand, keep in mind that your leadership behaviors should be consistent; others should know what to expect from you. They should also have a clear understanding of what you expect from them. Be conscious of your behaviors, you are setting the example for others to follow.

Your Leadership Brand

Be purposeful about your leadership brand. Your values, purpose, attitude, and behaviors provide a good starting point for developing a purposeful leadership brand. Be conscientious of your words and actions; make sure they represent what you truly stand for. Ask yourself if you are being the kind of leader you would want to follow.

© 2014 Elizabeth Stincelli

Elizabeth Stincelli is passionate about recognizing and inspiring the leader in each of us. She is the CEO of Stincelli Advisors where she focuses on helping organizations engage employees and improve organizational culture. Elizabeth holds a Doctor of Management degree with an emphasis on organizational leadership.

Learn more about Elizabeth by visiting her website, and connect with her on Twitter @infinitestin, Google+, and LinkedIn. You can contact her by email at


Author: lizstincelli

I am Liz Stincelli and I am passionate about recognizing, inspiring, and igniting the leader in each of us. I am the Founder of Stincelli Advisors where I specialize in helping management teams learn new ways of looking at problems and finding new approaches to discovering solutions. I hold a Doctor of Management degree with an emphasis on organizational leadership. I offer 20+ years of pro-active operations management, problem-solving, team-building, human resources, accounting, and business administration experience in a variety of industries. I serve on the Editorial Review Board for the Independent Journal of Management and Production and the Journal of Managerial Psychology. I have also been a guest lecturer at the Bill and Vieve Gore School of Business Westminster College. You can learn more about me by reading my blog here at: or Connect with me on Twitter @infinitestin, on Google+, and on LinkedIn. You can contact me by email at

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